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Lowe's Brands

Lowe's in a nut shell

Lowes is continuing to grow and is currently a FORTUNE 50 home improvement company serving approximately 18 million customers a week. They offer a complete line of products for construction, maintenance, repair, remodeling and decorating.

  • Second largest Home Improvement Retailer in the world, with 1,977 home improvement and hardware stores throughout the US and Canada.
  • Primarily serve homeowners, renters, and professional customers (Pro customers). Individual homeowners and renters complete a wide array of projects and vary along the spectrum of do-it-yourself (DIY) and do-it-for-me (DIFM), while the Pro customer exists in two broad categories; construction trades and maintenance, repair and operations (MRO).

  • Parent Company: Lowe’s
  • Founded: 1946
  • Tag Line / Slogan: “Do it right for less”
  • Headquarters: Mooresville, NC (USA)
  • Stock Symbol: LOW
  • Annual Revenue: $72.1 Billion (2019)

Strategic Initiatives

  • Merchandising excellence – having the right products in the right place at the right time
  • Supply chain transformation – serving customers, the way they want to be served
  • Operational efficiency – simplifying store operations and improving in-stock execution
  • Customer engagement – improving customer engagement and fulfilling Pro customer needs; hiring and developing associates focused on service and sales.

National Brand-Name Merchandise

Lowe’s does seem to be following the trend of rolling out it’s own brand of products, but it is refreshing to see a note in their annual report around valuing the stocking of strong National Brand-Name merchandise to give customers a familiar and trusted national brand.

Private Brands

Lowes continues to roll out it’s own portfolio of brands to drive customer loyalty, sales and expand differentiation.

  • Kobalt – tools
  • Allen+Roth – Home décor products
  • Project Source – High value project completers.
  • Holiday Living – seasonal products
  • Harbor Breeze – Ceiling fans
  • Sta-Green – Lawn and garden products
  • Moxie – Cleaning Products
  • Reliabilt – Doors, windows, and hardware
  • Utilitech – Electrical and Utility Products

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Posted in Brands