Lowe’s
Precise & Dependable
With tough, precise and dependable tools for any job, Kobalt puts the power in your hands
Lowe's in a nut shell
Lowes is continuing to grow and is currently a FORTUNE 50 home improvement company serving approximately 18 million customers a week. They offer a complete line of products for construction, maintenance, repair, remodeling and decorating.
- Second largest Home Improvement Retailer in the world, with 1,977 home improvement and hardware stores throughout the US and Canada.
- Primarily serve homeowners, renters, and professional customers (Pro customers). Individual homeowners and renters complete a wide array of projects and vary along the spectrum of do-it-yourself (DIY) and do-it-for-me (DIFM), while the Pro customer exists in two broad categories; construction trades and maintenance, repair and operations (MRO).
- Parent Company: Lowe’s
- Founded: 1946
- Tag Line / Slogan: “Do it right for less”
- Headquarters: Mooresville, NC (USA)
- Stock Symbol: LOW
- Annual Revenue: $72.1 Billion (2019)
Strategic Initiatives
- Merchandising excellence – having the right products in the right place at the right time
- Supply chain transformation – serving customers, the way they want to be served
- Operational efficiency – simplifying store operations and improving in-stock execution
- Customer engagement – improving customer engagement and fulfilling Pro customer needs; hiring and developing associates focused on service and sales.
National Brand-Name Merchandise
Lowe’s does seem to be following the trend of rolling out it’s own brand of products, but it is refreshing to see a note in their annual report around valuing the stocking of strong National Brand-Name merchandise to give customers a familiar and trusted national brand.
Private Brands
Lowes continues to roll out it’s own portfolio of brands to drive customer loyalty, sales and expand differentiation.
- Kobalt – tools
- Allen+Roth – Home décor products
- Project Source – High value project completers.
- Holiday Living – seasonal products
- Harbor Breeze – Ceiling fans
- Sta-Green – Lawn and garden products
- Moxie – Cleaning Products
- Reliabilt – Doors, windows, and hardware
- Utilitech – Electrical and Utility Products
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