Kobalt Power Forward
With Sears having tool brand Craftsman and Home Depots rolling out its tool brand Husky, Lowes joined the party back in 1998 by launching Kobalt in partnership with it’s manufacturing partner, at the time, J.H. Williams, who is now owned by Snap on Industrial Brands. Although it’s tool brand is now under a different supplier they have partnered with Chervon to manufacture the Kobalt line of Power Tools.
Lowes also rolled out two value brands, sub quality to the Kobalt line in Project Source and Blue Hawk (which was introduced in 2009).
Better late than never to join the party in rolling out the Kobalt brand. But we appreciate the vision Lowe’s has implemented behind Kobalt as they pair different businesses and nonprofit organizations, to create Generation T for underserved communities. These programs are intended to dramatically affect the lives of thousands of people. The movement will provide people with the education they need to fill trade positions that are in desperate need of being filled.
The company values education, community, compassion, and self-sufficiency. To get nonprofit funding Kobalt needed to make a case of why trade schools are so important. They found research-backed information that proved to bring in more skilled trade options to struggling communities would help boost their economy and the individual self-worth.